Hello Landshare community!
As we move into yet another new year, we’d like to express our gratitude for each and every LAND holder, LSRWA investor, and community member who has shared their time and energy with us. 2024 was marked with several major milestones, and you can check out our annual recap here.
With last year officially behind us, it’s time to put out the team’s vision for the next 12 months of Landshare. In this roadmap, we will cover the specific deliverables you can expect to see this year, the ongoing developments that will occur throughout the year, and the core priorities that drive our decision-making process.
Without further ado, let’s dive in!
💡 A Shared Vision for the Future
Landshare has grown into something far greater than what we initially envisioned. What started as a concept for tokenized real estate has blossomed into a robust ecosystem featuring tools and features like staking, NFTs, liquidity pools, a loan protocol, and a secondary market.
In 2025, our focus shifts to unlocking the full potential of these offerings. This year will be about refinement, outreach, and adoption. We’ll prioritize showcasing our features to a broader audience through compelling content, strategic partnerships, offline events, and expanded advertising efforts.
Our goal is simple: to make Landshare a recognized leader in tokenization and to bring the benefits of our ecosystem to the masses. Your support continues to fuel this journey, and together, we can achieve even greater milestones.
TL;DR: The 2025 Roadmap
For those short on time, we’ve summarized the roadmap here, starting with our Core Priorities followed by the specific features and developments you can expect throughout the year.
- User Experience and Product Polish: Taking a full audit of Landshare’s user experience, including UI changes, quality of life updates, bug fixes and implementing user feedback to improve existing features.
- Simplified Onboarding: Making it easier for new users to join and engage with Landshare’s ecosystem.
- Expanded Marketing: Strengthening our presence through YouTube, Web2 ads, and participation in industry events.
- Property Expansion & Diversification: Adding more real estate options, including single family rentals, short-term rentals (Airbnb), and multi-unit properties, to provide broader investment opportunities.
🔑 Key 2025 Deliverables
- Landshare Referral Program: Refer new users to Landshare and earn USDC Rewards. Compete on the leaderboard for the most referrals to earn bonuses.
- Tokenization Hub (3rd Party Tokenization): Offers tokenization-ready templates for property owners to simplify onboarding new properties to the Landshare Ecosystem. Learn more
- LSRWA Express: A simplified investment option allowing users to deposit stablecoins and earn stablecoin yield from real world assets.
- LSRWA Liquidity Expansion: Introducing improved liquidity solutions for large LSRWA holders to reduce price impact, alongside enhanced liquidity pools.
- Plume Network Deployment: Buy LSRWA on Plume Network using the pUSD stablecoin.
- New Borrowing Strategies: New ways to maximize earning potential by staking LSRWA-USDT LP tokens to earn from multiple sources simultaneously.
- NFT Ecosystem Refresh: Improving NFT usability with UX enhancements, bug fixes, new NFT releases, and a revamped Marketplace 2.0.
- Focus Group: A dedicated Telegram group exclusively for large LAND and LSRWA investors, providing them with a direct channel to communicate with the team and access exclusive perks such as sneak peeks, early access to features, and other insights.
🎯 Ongoing Priorities
In addition to the key deliverables, here are the continuous efforts we’ll focus on throughout 2025:
- Expanding the property portfolio with more diverse options, including Airbnbs and multi-unit buildings.
- Exploring cross-chain opportunities to extend Landshare’s reach.
- Making consistent UI/UX upgrades to enhance the platform.
- Continuing YouTube and Web2 marketing initiatives.
- Additional CEX listings.
Now that you know what to expect this year, let’s dive a little bit deeper into the new features and changes coming to Landshare in 2025.
⏩ LSRWA Express
We recognize that there are different types of users in the Web3 world — some are highly sophisticated, constantly seeking new ways to squeeze out additional yields. Others are passive, laid-back participants with less experience on the blockchain. Our vision is an ecosystem that accommodates both types of investors. For this reason, in line with our goal to make Landshare more accessible, we’re introducing LSRWA Express.
With LSRWA Express, qualified investors can earn real returns from real assets by simply depositing stablecoins in the Landshare platform. Behind the scenes, the stablecoins are used to purchase, hold, and redeem LSRWA Tokens, much like the capabilities our users already enjoy. On the front end, investors will enjoy a seamless investment where their gains are expressed in terms of USD. Here’s how it works:
- Complete KYC: Users will need to complete KYC in order to access LSRWA Express. Using Swipelux ZeroID, this process can be completed in a few moments.
- Deposit Stablecoins: Users can then deposit and lock stablecoins for a specific period of time.
- LSRWA Acquisition: The deposit contract will use the stablecoins to acquire LSRWA Tokens on behalf of the user.
- Yield Generation: LSRWA are auto-redeemed for USDC each month on behalf of all LSRWA Express users. Gains are reflected to the user and harvestable as USDC immediately.
- Withdrawal: When the lockup period has passed, users can withdraw their principle in the form of stablecoins or choose to continue staking.
With LSRWA Express, you can earn stablecoin yield without having to navigate the complexities of the ecosystem. Meanwhile, our existing users can continue to benefit from the robust feature set that Landshare has to offer.
💸 Maximize LSRWA yields with new borrowing strategies
In 2024, we launched our Loan Protocol, introducing the ability to borrow USDC against LAND or LSRWA Tokens. In 2025 we’re taking the next step and allowing users to borrow against staked LSRWA-USDT LP Tokens. With this capability, you’ll be able to earn yield from three different sources at once: LSRWA appreciation, LSRWA-USDT LP staking rewards, and gains from borrowed USDC.
Here’s how it works:
- Create LSRWA-USDT LP Tokens: This is the same process as it stands now — visit DS Swap and add USDT and LSRWA to the pool.
- Wrap LSRWA-USDT LP Tokens: Rather than staking LSRWA-USDT directly, you will deposit them into a wrapped LSRWA-USDT LP Token. The tokens deposited into the wrapped contract will then be deposited into the vault, still earning a LAND yield.
- Borrow USDC: Finally, with wrapped LSRWA-USDT Tokens in hand, visit the Landshare Loan protocol and borrow USDC.
Marketing Strategy
As highlighted earlier, one of our primary focuses for 2025 is bringing Landshare’s innovative features to a wider audience. Unlocking the full potential of our ecosystem requires not only building great products but also effectively communicating their value. To achieve this, we have developed a two-pronged marketing strategy targeting both traditional property owners and the crypto community.
🏢 B2B Marketing
Our business-to-business (B2B) efforts are designed to increase awareness of tokenization in traditional sectors and attract property owners to the Landshare ecosystem. Key strategies include:
- Animated Explainer Videos
- Targeted YouTube Ads
- YouTube Influencers
- Google Ads Campaigns
- Facebook & Reddit Ads
- Educational Content
👥 B2C Marketing
Our business-to-consumer (B2C) strategies aim to unlock the potential of the Landshare ecosystem within the crypto community. These efforts include:
- Co-Marketing Initiatives
- Twitter Spaces Participation
- YouTube & Twitter KOLs Outreach
- Ongoing Short-Term Events
- Crypto-Focused Podcasts
- Community-Led Growth
With this multi-faceted approach, we aim to bridge the gap between traditional property owners and the blockchain space while expanding our footprint in the crypto community. 2025 will be a year of bold outreach, creative campaigns, and consistent effort to bring our product to the masses.
🏘️ Property Expansion
Landshare’s Tokenization Hub represents a groundbreaking step forward in making real estate tokenization more accessible to property owners and investors alike. Designed as a comprehensive on-chain solution, it simplifies the process of bringing new properties into the Landshare ecosystem, offering property owners tools and templates to tokenize their assets seamlessly. If you’re unfamiliar with the Tokenization Hub, check out our feature preview here.
The Tokenization Hub will provide solutions for property owners, adding a new audience to the ecosystem. But what benefits can our existing users expect? In addition to new single-family rentals via our Roofstock + Forumpay collaboration, we’re opening the door to properties like Airbnbs, short-term rentals, and multi-unit complexes and improving the efficiency of our property pipeline. In doing so, we aim to grow and diversify our property selection to cater to different investor preferences.
This expanded property portfolio not only benefits investors but also strengthens the overall ecosystem. More properties mean more transaction activity, increased token utility, and greater exposure for Landshare as a pioneer in real estate tokenization.
🏦 Improving liquidity options for LSRWA
Since the inception of Landshare, we’ve sought to make real estate a truly liquid asset. In 2024, we successfully listed LSRWA Token on DS Swap and created a LSRWA-USDT LP Staking pool, enabling LSRWA holders to trade their tokens anytime. As a result of these efforts, we are proud to say that LSRWA is among the first security tokens with a secondary market, allowing investors to trade their RWA-backed tokens 24/7/365. Recently, our DS Swap pool hit the $350k mark, a testament to the support of our community and liquidity providers.
Despite these successes, we feel there is still room for improvment with regard to LSRWA liquidity — particularly for larger holders. In 2025, we’ll be implementing the following liquidity solutions:
- OTC Sales: Offering the ability to conditionally sell larger LSRWA sums at a moderately discounted price, instilling confidence in larger buyers.
- Rental Income Buybacks: Proposing the use of a portion of rental income to buy back LSRWA on DS Swap and add liquidity, increasing price, reducing LSRWA supply and increasing liquidity. This change would require a vote of LSRWA holders.
- DS Swap adjustments: Using primary sale funds to buy back and burn tokens on DS Swap when the price dips below NAV, generating a small profit for LSRWA holders and ensuring tokens can be sold on DS Swap for a reasonable price.
🔃 NFT Refresh
The NFT ecosystem has been a core pillar of Landshare, driving users toward RWA adoption for over 2 years. In 2025, we’ll be giving the NFT ecosystem a refresh designed to improve user experience and functionality. Some of the updates you can expect include:
- UX enhancements: Simplified navigation and bug fixes to improve the day-to-day experience of users.
- Easy onboarding: Improved clarity for how the ecosystem works and how to get started.
- Marketplace 2.0: A major overhaul to the NFT marketplace UI, plus added functionality like the ability to list premium upgrade NFTs.
- New NFTs: New properties means new NFTs — each successful property offering on the Tokenization Hub will create a produce a brand new NFT.
Conclusion
Landshare’s foundation is stronger than ever, built on years of hard work, innovation, and the unwavering support of our community. Thank you for believing in Landshare and for being an integral part of this journey. Your feedback, enthusiasm, and commitment inspire us to push boundaries and aim higher every single day.
Stay tuned for the exciting developments ahead, and let’s continue building something extraordinary together!
🏡 About Landshare
Landshare is a tokenized real estate ecosystem that enables seamless investment in Real World Assets on the blockchain. Our platform offers a secure, transparent, and efficient way to invest in real estate without traditional barriers. With Landshare, you can own a share of a real-world property simply by holding our RWA Tokens ($LSRWA).
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